TRU BEAUTY

Premium. Flawless. Healthier

THE VISIONARY BEHIND THE BRAND

Alexis, best known as Laced By Lex, is a Lace Wig Designer and Master Educator of over 10 years. As a Lace Connoisseur and first hand consumer herself, she's all too familiar with the woes of Lace Wigs and weaves alike, which ignited her journey towards TRU Solutions!

A message from our Founder:

" The only thing worse than being blind is having sight but no vision! And the only vision I have is to inspire more people to be their truest selves with premium formulations and a cleaner, less toxic approach to Lace Wigs & Natural Hair Growth for a healthier more Flawless approach to TruBeauty!"

-Lex🖤

WHY CHOOSE US

  • Our TRU Unending Vision

    At TruConnoisseur Solutions, our vision is to empower individuals to explore their identity through protective styles that celebrate TRU beauty. We prioritize healthier, more natural solutions in hairstyling—going beyond just aesthetics to nurture confidence and authenticity.

  • TRU Empowering Mission

    TRU's philosophy is rooted in education and community, providing healthier alternatives that nurture natural hair. Lex’s passion is reflected in TRU’s products, revolutionizing hair care with innovation and care.

  • The Essence of TRU

    TruConnoisseur Solutions' palette of black, white, gold, and light brown embodies timeless elegance, luxury, and inclusivity, reflecting a dedication to celebrating beauty in its purest, most natural form.

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  • Lifestyle

  • Convenience

  • Empowerment

  • Inclusivity